Guiding Your Property Journey with Clarity and Confidence

Hi, I'm Alfred Goh. I help clients navigate important property decisions with practical guidance, market insight, and a people-first approach.

Chat with Alfred Goh

SENIOR MARKETING DIRECTOR

CEA Registration No. R059531H

+65 9748 7168

contact.alfred@gmail.com

About Alfred Goh

Every property journey is personal. Whether you are buying your first home, planning your next move, or exploring investment opportunities, Alfred Goh is here to support you with clarity, care, and conviction.

How I Can Help

Buying a Property
Selling a Property
Renting & Leasing
Upgrading & Investment

Moments That Matter

Walking clients through a new launch showflat — every detail matters when choosing a home.
Key collection day — celebrating a smooth journey from first viewing to handover.
Sharing market insights at a community property seminar with first-time buyers.

Recognition & Achievements

TOP 20% ACHIEVERS
Aug 2026
TOP 20% ACHIEVERS
Apr 2025
PROJECT TAGGER AWARD
May 2024
PROJECT TAGGER AWARD
May 2024
PROJECT LEADERSHIP RECOGNITION AWARD
May 2024
TOP 20% ACHIEVERS
Mar 2024
TOP 400 ACHIEVERS
May 2023
PROJECT LEADERSHIP RECOGNITION AWARD
Apr 2023
PROJECT TAGGER AWARD
Apr 2023
ASIA PACIFIC ELITE AWARD
Mar 2023
SERVICE ELITE
Mar 2023
TOP 700 ACHIEVERS
Mar 2023
TOP 500 ACHIEVERS
Nov 2022
STAR TAGGER ACHIEVEMENT 2022
Aug 2022
TOP 800 ACHIEVERS
Apr 2022
ASIA PACIFIC ELITE AWARD
Apr 2022
TOP 10% ACHIEVERS
Nov 2021
ERA MILLION DOLLAR CLUB
Mar 2019

Featured Projects

More Projects

About ERA

Backed by one of Singapore’s leading real estate agencies, clients benefit from trusted expertise, a strong network, and professional support across every stage of the property journey.

Learn More About ERA

8600+
Agents in ERA
44
Years in Singapore
First
Agency Listed on SGX Mainboard
Best
Customer Service 2025/2026

Insights for Smarter Decisions

More Insights

Upcoming Events & Showcases

7Apr
Property Investment Masterclass 2027
Wed 7 Apr 2027, 09:00-18:00
Marina Bay Sands
Price: $388
*ERA VIP members enjoy an exclusive promo code for $88. Sign up now!

Property Investment Masterclass (PIM) is your fast track from curious to confident. In two power-packed days, cut through the market noise and get a clear, step-by-step playbook: how to read real signals, time your entry/exit like a pro, and turn your home into a springboard for a resilient property portfolio.

Expect high-energy sessions, live demos, and real case studies you can apply. Walk out with a personalised action plan, so you know exactly what to buy, when to move, and how to manage cashflow without guesswork.

If you’re ready to level up for 2027 and beyond, this is the room. Seats are limited for maximum interaction.

(*NTUC members can claim up to 50% of the unfunded course fee via UTAP! Click here to sign up now! T&Cs apply.)
Register Now
20Oct
USP | Listing Presentation Masterclass: Guaranteed Framework for Success by AGDD Donny Lee
Tue 20 Oct 2026, 10:00-17:00
ERA APAC CENTRE, AUDITORIUM
Ever feel like your presentations aren’t making the impact to secure your exclusive?

Ready to acquire the art of persuasion?

Look no further!

AGDD Donny Lee, with his award-winning experience, is here to share his easy-to-follow, proven strategies for delivering the Ultimate Sales Presentation and secure your exclusively seamlessly.

In this game-changing session, you’ll:
✅Effortlessly turn objections into agreements
✅Learn how to lock in exclusive listings in minutes
✅Make your presentation so good that clients can’t say no!

Don’t settle for "no." Sign up now and start getting the YES you deserve! Let's go!
Register Now
24Sep
Monthly Direction | Property Guide by ERA: The Income Ceiling Moved. What's Your Next Move?
Thu 24 Sep 2026, 10:00-11:00
As Singapore's property landscape evolves with new housing income ceilings expanding buyer eligibility, record-breaking land bids and rising land costs, understanding these developments is key to planning your next property move.

In this session of Monthly Direction, CEO Marcus Chu will unpack the latest market updates and share key insights into what they could mean for the property market and your next move.

Key takeaways:
✔️ New Income Ceilings: Who Qualifies Now
✔️ Two Record Land Bids: Berlayar Drive and Bedok
✔️ Rising Land Costs and What They Mean for Your Next Move

Register now to gain timely market insights and make well-informed property decisions!
Register Now
22Sep
You Dont Have to Build Alone: How The Right Collaborations Can Accelerate Your Real Estate Career
Tue 22 Sep 2026, 20:00-22:00
ERA APAC CENTRE, ARDMORE ROOM
🚀 YOU DON’T HAVE TO BUILD ALONE

How the Right Collaborations Can Accelerate Your Growth

Hard work matters—but the right people can help you grow faster.

They challenge your thinking, expand your network, sharpen your direction and open doors you may not reach alone.

At this upcoming Success Seminar, four industry leaders will share how meaningful collaborations and the right environment can help you learn faster, overcome limitations and create new possibilities in your real estate career.

What you’ll take away:
🚀 Practical ways to accelerate your growth
🤝 How to build meaningful professional relationships
🔥 New perspectives to level up your thinking
🔑 How the right environment can unlock opportunities

This seminar is open to external and brand-new agents.

Your next breakthrough may come from the people you choose to grow with. If you are exploring real estate—or looking for the right environment to take your career further—this is one session you should not miss.

Seats are limited. Register now!

Learn directly from:
♦️ Jasmine Chan — Senior Executive Group Division Director
A sought-after mentor who helps new agents build clarity, confidence and real results through practical coaching and structured guidance.
♦️ Christopher Ng — Executive Group Division Director
A multi-millionaire achiever and experienced team leader who develops practical frameworks that help agents and teams reach new milestones.
♦️ Paul Wee — Associate Division Director
A Top Gun Elite achiever in Q1 2026, recognised for his professionalism, commitment to clients and results-focused approach.
♦️ Linda Sim — Marketing Director
An ERA Million Dollar Club achiever who helps clients look beyond individual transactions to plan smarter property moves and build stronger portfolios.
Register Now
22Sep
WHY THE WEST? The Numbers Behind Jurong’s Next Growth Chapter
Tue 22 Sep 2026, 19:00-21:00
Lucerne Grand Showflat
Jurong’s transformation has been a major talking point for years. But beyond the masterplans and future potential, what do the numbers actually reveal about the opportunities taking shape today?

Join CEO Marcus Chu and EDA Chris Chen at this exclusive Ultimate Consumer Seminar as they examine Jurong’s property market through three key lenses: entry prices, buyer demand and historical returns. Discover how these numbers can help you assess current opportunities and where Lucerne Grand fits into Jurong’s evolving growth story.

💡 In this session, you'll gain insights into:
✅ Entry: What it costs to get in today
✅ Demand: Who's buying, and how fast it clears
✅ Exit: What past Lakeside buyers actually made

👉 Seats are limited. Register now and discover what the numbers reveal about pricing the West’s next chapter.
Register Now
16Sep
THE RIGHT HOME IN DISTRICT 10: Why Space, Privacy & Location Matter More Than Ever Amberwood at Holland — A Home Chosen for the Way Your Family Wants to Live
Wed 16 Sep 2026, 19:00-21:00
Amberwood at Holland Showflat
As your family’s needs evolve, choosing the right home goes beyond price and size. It is about having space to grow, privacy to enjoy and a location your family will value for years to come.

Join us for this exclusive Ultimate Consumer Seminar as we explore what truly matters when choosing a District 10 home — and how Amberwood at Holland brings these qualities together for long-term family living.

💡 Discover the 3 essentials of the right home:
🏡 MORE SPACE — Family-sized homes for evolving needs.
🔑 MORE PRIVACY — Low-density, exclusive living.
📍 BETTER LOCATION — D10 prestige, nature & connectivity.

👉 Seats are limited. Register now and discover if Amberwood at Holland could be the right home for you and your family.

Register Now
15Sep
River Valley 最后的机会窗口一 $1,730 psf地价，将如何重新定义区域价格？
Tue 15 Sep 2026, 20:00-22:00
River Valley作为新加坡核心中央区（CCR）的成熟高端住宅区，一直凭借优越地段、便捷交通及丰富生活配套，受到自住买家与投资者关注。

但随着地价持续上涨，未来新盘价格将走向何方？$1,730 psf的地价，又将如何重塑River Valley的价格格局？

诚邀您参加本次ERA中文座谈会，由SGDD Chloe Zhang与BDD Jayce Peng从最新地价、房价走势及新盘对比出发，带您深入分析为什么拥有999年地契的 The Robertson Opus 值得在此时重点关注。

💡 本次座谈会您将了解：
✅ $1,730 psf地价释放了什么市场信号
✅ 新地价可能如何影响River Valley未来新盘价格
✅ 从周边新盘与地价对比，看懂The Robertson Opus当前的价值定位

👉 立即报名，看懂River Valley未来价格走势，把握最后的置业机会窗口！

River Valley’s Final Window of Opportunity
How Will the $1,730 psf Land Price Redefine Prices in the Area?

River Valley has long been one of Singapore’s sought-after CCR residential areas, valued for its prime location, connectivity and lifestyle amenities.

But with land prices rising, where could new launch prices be headed next? And how could the $1,730 psf land price reshape the pricing landscape in River Valley?

Join SGDD Chloe Zhang and BDD Jayce Peng in this chinese Ultimate Consumer Seminar as they unpack the latest land price, property price trends, new launch comparisons and why the 999-year The Robertson Opus deserves a closer look today.

💡 In this session, you’ll gain insights into:
✅ What the $1,730 psf land price signals for the property market
✅ How the new land price could influence future new launch prices in River Valley
✅ How The Robertson Opus is positioned today, based on comparisons with surrounding new launches and land prices

👉 Register now to understand where River Valley prices could be headed next and seize the final window of opportunity!
Register Now

What Clients Say

Thank you so much for your excellent service, Alfred. It's been very reassuring to have you as the agent for my lease. Moreover, you went above and beyond even without my asking. I would engage you again if I had the opportunity and will recommend your service to those who need.

2026-02-12

Aman Basra

To ERA: I am thrilled to share my outstanding experience with Mr Alfred Goh. From our first meeting, he demonstrated a deep understanding of the market and offered invaluable insights tailored to my needs. Alfred was not only professional and knowledgeable but also genuinely caring and committed to go through the profile of the tenants. Throughout the process, Alfred was incredibly responsive, proactive, and thorough always available to answer my questions and alleviate any concerns. Alfred kept me informed at every stage, which gave me peace of mind and confidence. Even when faced with challenges, Alfred went above and beyond to negotiate effectively and ensure that everything went smoothly. Thanks to Alfred's expertise, the transaction has exceeded my expectations. I truly felt like a priority, and I’m so grateful for his dedication and hard work. If you're looking for a trustworthy, experienced, and personable agent, I wholeheartedly recommend Alfred Goh!" From : Mr Poh

2024-11-13

Dominic Poh

Alfred has been proactive in helping me in my search for the property. Even after the transaction, he is still helping me with any additional queries that I have.

2023-03-20

Tham Ch

Before purchasing any property, Alfred gave us a full overview and considerations on choosing a property. He then guided us through the entire purchase and we truly appreciate that.

2022-11-05

See Xuanhao

Wonderful service, Alfred helped us in every step of the house purchase process, he is incredibly patient and thoughtful during the whole service.

2022-11-03

Frank

Alfred is very dedicated salesperson and yet he not pushy. He is very patient in explaining all the details as we are 1st timer. Most import, the family is very comfortable with him.

2021-12-14

Neo Teck Guan

Mr Alfred Goh is the best agent we’ve ever engaged. Honest, straightforward, clear, going above and beyond his duty, committed, always ready to serve. You’ve got an asset with you - Do reward him well for his remunerations and recognitions!

2021-11-23

Grace

I would like to give Alfred the maximum rating of 5. Throughout the entire process he was always available to answer any questions we had and you could tell from his responses that he had a huge amount of experience in the real estate industry and is absolutely well versed with all procedures. This gave us a peace of mind as we could always trust in his expertise and did not need to stress out over anything. The entire selling process was seamless and we are grateful to have had him as our agent. Thank you Alfred!

2021-11-22

Steevalee

2021-06-01

Lynn

Alfred is a professional, experienced and dedicated agent who is able to provide very insightful and customised advice for client in different circumstances. Took us a few sightings before we found the right unit and it was a smooth transaction process. In addition, Alfred was able to make time to see through the unit handover(months after the transaction) , in comparison to the seller's era agent who was not present. My wife and I would like to thank him for his professional advice and dedication throughout this house hunting journey.

2020-11-10

Ted Koh

Alfred was the very first agent I called to market my property and I never looked back since. He is a cut above the rest in terms of professionalism and getting the job done. He is very warm and sincere and has a friendly disposition. He is a great listener and always follows up with practical and useful insights/advice. Alfred is meticulous in nature and never fails to go the extra mile to best match your needs. All of the above coupled with his kind and humble character has made dealing with Alfred a very pleasant experience. Will highly recommend Alfred to anyone and everyone.

2020-08-27

Mr Singh

2020-07-04

Lim Hai Ping

More Reviews

Frequently Asked Questions

Find answers to common questions about buying, selling, renting, financing, and navigating the property market.

WhatsApp Me

Your upfront budget may include the down payment, Buyer’s Stamp Duty (BSD), Additional Buyer’s Stamp Duty (ABSD), legal fees, valuation fees and renovation costs. The amount payable depends on the property type, purchase price, loan amount, citizenship and number of properties you own. CPF savings may be used for eligible purchases, subject to prevailing CPF rules and limits.

Let's Start with a Conversation

Alfred Goh

SENIOR MARKETING DIRECTOR

CEA Registration No. R059531H

+65 9748 7168 contact.alfred@gmail.com

Let's Start with a Conversation

Alfred Goh

SENIOR MARKETING DIRECTOR

CEA Registration No. R059531H

+65 9748 7168 contact.alfred@gmail.com

15Sep

River Valley 最后的机会窗口一 $1,730 psf地价，将如何重新定义区域价格？

Tue 15 Sep 2026, 20:00-22:00

River Valley作为新加坡核心中央区（CCR）的成熟高端住宅区，一直凭借优越地段、便捷交通及丰富生活配套，受到自住买家与投资者关注。

但随着地价持续上涨，未来新盘价格将走向何方？$1,730 psf的地价，又将如何重塑River Valley的价格格局？

诚邀您参加本次ERA中文座谈会，由SGDD Chloe Zhang与BDD Jayce Peng从最新地价、房价走势及新盘对比出发，带您深入分析为什么拥有999年地契的 The Robertson Opus 值得在此时重点关注。

💡 本次座谈会您将了解：
✅ $1,730 psf地价释放了什么市场信号
✅ 新地价可能如何影响River Valley未来新盘价格
✅ 从周边新盘与地价对比，看懂The Robertson Opus当前的价值定位

👉 立即报名，看懂River Valley未来价格走势，把握最后的置业机会窗口！

River Valley’s Final Window of Opportunity
How Will the $1,730 psf Land Price Redefine Prices in the Area?

River Valley has long been one of Singapore’s sought-after CCR residential areas, valued for its prime location, connectivity and lifestyle amenities.

But with land prices rising, where could new launch prices be headed next? And how could the $1,730 psf land price reshape the pricing landscape in River Valley?

Join SGDD Chloe Zhang and BDD Jayce Peng in this chinese Ultimate Consumer Seminar as they unpack the latest land price, property price trends, new launch comparisons and why the 999-year The Robertson Opus deserves a closer look today.

💡 In this session, you’ll gain insights into:
✅ What the $1,730 psf land price signals for the property market
✅ How the new land price could influence future new launch prices in River Valley
✅ How The Robertson Opus is positioned today, based on comparisons with surrounding new launches and land prices

👉 Register now to understand where River Valley prices could be headed next and seize the final window of opportunity!

Guiding Your Property Journey with Clarity and Confidence

About Alfred Goh

How I Can Help

Buying a Property

Selling a Property

Renting & Leasing

Upgrading & Investment

Moments That Matter

Recognition & Achievements

TOP 20% ACHIEVERS

TOP 20% ACHIEVERS

PROJECT TAGGER AWARD

PROJECT TAGGER AWARD

PROJECT LEADERSHIP RECOGNITION AWARD

TOP 20% ACHIEVERS

TOP 400 ACHIEVERS

PROJECT LEADERSHIP RECOGNITION AWARD

PROJECT TAGGER AWARD

ASIA PACIFIC ELITE AWARD

SERVICE ELITE

TOP 700 ACHIEVERS

TOP 500 ACHIEVERS

STAR TAGGER ACHIEVEMENT 2022

TOP 800 ACHIEVERS

ASIA PACIFIC ELITE AWARD

TOP 10% ACHIEVERS

ERA MILLION DOLLAR CLUB

Featured Projects

SPACE NOVA

DUNEARN HOUSE

LENTOR GARDENS RESIDENCES

DUET @ EMILY

GATE+

HUDSON PLACE RESIDENCES

About ERA

Insights for Smarter Decisions

SALES+ The Next Gen: Find what you need. Faster.

2Q 2026 Landed Report: Landed Transactions Rise 16% in 2Q 2026 as Prices Recover 2.5%

2Q 2026 Rental Report: Rental Growth Remains Measured Amid Modest Pick-Up in Leasing Activity

With New Freehold Launches Becoming Rarer in 2026, Will Buyers Have Enough Choices?

ERA Singapore rewards 156 employees with special one-time payment amid rising costs

New Upper Changi Road – Government Land Sale (GLS) Site Analysis

Upcoming Events & Showcases

Property Investment Masterclass 2027

USP | Listing Presentation Masterclass: Guaranteed Framework for Success by AGDD Donny Lee

Monthly Direction | Property Guide by ERA: The Income Ceiling Moved. What's Your Next Move?

You Dont Have to Build Alone: How The Right Collaborations Can Accelerate Your Real Estate Career

WHY THE WEST? The Numbers Behind Jurong’s Next Growth Chapter

THE RIGHT HOME IN DISTRICT 10: Why Space, Privacy & Location Matter More Than Ever Amberwood at Holland — A Home Chosen for the Way Your Family Wants to Live

River Valley 最后的机会窗口 一 $1,730 psf地价，将如何重新定义区域价格？

What Clients Say

Frequently Asked Questions

Let's Start with a Conversation

Alfred Goh

Let's Start with a Conversation

Alfred Goh

Recognition & Achievements

TOP 20% ACHIEVERS

TOP 20% ACHIEVERS

PROJECT TAGGER AWARD

PROJECT TAGGER AWARD

PROJECT LEADERSHIP RECOGNITION AWARD

TOP 20% ACHIEVERS

TOP 400 ACHIEVERS

PROJECT LEADERSHIP RECOGNITION AWARD

PROJECT TAGGER AWARD

ASIA PACIFIC ELITE AWARD

SERVICE ELITE

TOP 700 ACHIEVERS

TOP 500 ACHIEVERS

STAR TAGGER ACHIEVEMENT 2022

TOP 800 ACHIEVERS

ASIA PACIFIC ELITE AWARD

TOP 10% ACHIEVERS

ERA MILLION DOLLAR CLUB

What Clients Say

About ERA

Upcoming Events & Showcases

Property Investment Masterclass 2027

USP | Listing Presentation Masterclass: Guaranteed Framework for Success by AGDD Donny Lee

River Valley 最后的机会窗口一 $1,730 psf地价，将如何重新定义区域价格？

River Valley 最后的机会窗口一 $1,730 psf地价，将如何重新定义区域价格？