Guiding Your Property Journey with Clarity and Confidence

Hi, I'm Alfred Goh. I help clients navigate important property decisions with practical guidance, market insight, and a people-first approach.

Chat with Alfred Goh

SENIOR MARKETING DIRECTOR

CEA Registration No. R059531H

+65 9748 7168

About Alfred Goh

Every property journey is personal. Whether you are buying your first home, planning your next move, or exploring investment opportunities, Alfred Goh is here to support you with clarity, care, and conviction.

How I Can Help

Buying a Property
Selling a Property
Renting & Leasing
Upgrading & Investment

Moments That Matter

Walking clients through a new launch showflat — every detail matters when choosing a home.
Key collection day — celebrating a smooth journey from first viewing to handover.
Sharing market insights at a community property seminar with first-time buyers.

Recognition & Achievements

FEATURED TAGGER
Sep 2026
TOP 20% ACHIEVERS
Annual 2025
TOP 20% ACHIEVERS
Annual 2024
PROJECT TAGGER AWARD
Annual 2023
PROJECT TAGGER AWARD
Annual 2023
PROJECT LEADERSHIP RECOGNITION AWARD
Annual 2023
TOP 20% ACHIEVERS
Annual 2023
TOP 400 ACHIEVERS
Q1 2023
PROJECT LEADERSHIP RECOGNITION AWARD
Annual 2022
PROJECT TAGGER AWARD
Annual 2022
ASIA PACIFIC ELITE AWARD
Annual 2022
SERVICE ELITE
Annual 2022

Featured Projects

More Projects

About ERA

Backed by one of Singapore’s leading real estate agencies, clients benefit from trusted expertise, a strong network, and professional support across every stage of the property journey.

Learn More About ERA

8800+
Agents in ERA
44
Years in Singapore
First
Agency Listed on SGX Mainboard
Best
Customer Service 2025/2026

Insights for Smarter Decisions

More Insights

Upcoming Events & Showcases

7Apr
Property Investment Masterclass 2027
Wed 7 Apr 2027, 09:00-18:00
Marina Bay Sands
Price: $388
*ERA VIP members enjoy an exclusive promo code for $88. Sign up now!

Property Investment Masterclass (PIM) is your fast track from curious to confident. In two power-packed days, cut through the market noise and get a clear, step-by-step playbook: how to read real signals, time your entry/exit like a pro, and turn your home into a springboard for a resilient property portfolio.

Expect high-energy sessions, live demos, and real case studies you can apply. Walk out with a personalised action plan, so you know exactly what to buy, when to move, and how to manage cashflow without guesswork.

If you’re ready to level up for 2027 and beyond, this is the room. Seats are limited for maximum interaction.

(*NTUC members can claim up to 50% of the unfunded course fee via UTAP! Click here to sign up now! T&Cs apply.)
Register Now
24Nov
WORK TOGETHER, WIN TOGETHER - Real estate may be an individual business, but growth does not have to happen alone.
Tue 24 Nov 2026, 20:00-22:00
ERA APAC CENTRE, ARDMORE ROOM
You don’t have to build your real estate career alone. With the right team, you can learn from one another, share experiences and create more opportunities to grow together. Join us at this Success Seminar to discover how teamwork can help you take your business further.

What you’ll take away:
✅ Stay motivated and keep moving
Learn alongside your teammates, tackle challenges together and build confidence through shared experiences.
✅ Step out of your comfort zone
Explore new sectors and prospecting methods through showflat sessions, social media videos and shared listings.
✅ Learn from each other
Learn from experienced teammates, exchange knowledge and get support with clients across different property sectors.

Learn directly from:
♦️ Eugene Khor – Division Director (DD)
An asset progression adviser and rising leader who understands the importance of making the right career moves.
♦️ Judy Bai – Marketing Director (MD)
A dedicated real estate professional specialising in the private property market, known for her client-first approach and commitment to continuous growth.
♦️ Amanda Rain Lui – Senior Marketing Manager (SMM)
A trusted adviser who believes that success in real estate is built on strong relationships, the right support and a genuine desire to help others achieve their goals.
♦️ Charmaine Ang – Assistant Marketing Manager (AMM)
A real estate consultant who believes in providing honest advice and consistent support to help clients navigate their property journeys with confidence.
Register Now
18Nov
2027 Property Outlook: Finding Certainty in an Uncertain Market – 5 Reasons Lentor Signature Could Be Your Next Best Investment Choice
Wed 18 Nov 2026, 20:00-22:00
Record land prices.

Launches near $3,000 psf.

Is it still safe to buy in 2027? 🤔

What you'll take away:

- Wondering if 2027 is the right time? Here's what to expect, and how to plan your next step

- Why some homes grow in value more than others: 3 proven factors to look out for

- 5 reasons Lentor Signature could be your next best investment choice

Whether you're upgrading, investing or just keeping an eye on the market, spend one hour with us and plan your next step with confidence. 💡

See you on Zoom! 😊

Register Now
16Nov
USP | Listing Presentation Masterclass: Guaranteed Framework for Success by AGDD Donny Lee
Mon 16 Nov 2026, 10:00-17:00
ERA APAC CENTRE, AUDITORIUM
Ever feel like your presentations aren’t making the impact to secure your exclusive?

Ready to acquire the art of persuasion?

Look no further!

AGDD Donny Lee, with his award-winning experience, is here to share his easy-to-follow, proven strategies for delivering the Ultimate Sales Presentation and secure your exclusively seamlessly.

In this game-changing session, you’ll:
✅Effortlessly turn objections into agreements
✅Learn how to lock in exclusive listings in minutes
✅Make your presentation so good that clients can’t say no!

Don’t settle for "no." Sign up now and start getting the YES you deserve! Let's go!
Register Now
14Nov
Why CCR, Why 999, Why Now? Discover the Value Opportunity at The River Opus
Sat 14 Nov 2026, 20:00-22:00
In property investment, location matters. But what about tenure and timing? When all three align, they could present a compelling opportunity for long-term ownership. With limited opportunities to own a home with a 999-year leasehold tenure, could now be the time to take a closer look at the CCR?

Set within the sought-after River Valley enclave, The River Opus combines a prime CCR address with the rarity of 999-year leasehold tenure, offering a distinctive proposition for homeowners and investors alike.

Join AGDD Rayne Chua and GDD Dickson Lee in this exclusive Ultimate Consumer Seminar as they explore the appeal of CCR properties, the value of 999-year tenure and why The River Opus deserves attention in today's market.

💡 In this session, you'll gain insights into:

✅ Why CCR: The enduring appeal of prime residential properties
✅ Why 999: The advantages of 999-year leasehold tenure and its value proposition
✅ Why Now: What makes The River Opus worth considering in today's market

👉 Register now and discover the long-term value opportunity at The River Opus!
Register Now

What Clients Say

Thank you so much for your excellent service, Alfred. It's been very reassuring to have you as the agent for my lease. Moreover, you went above and beyond even without my asking. I would engage you again if I had the opportunity and will recommend your service to those who need.

2026-02-12

Aman Basra

To ERA: I am thrilled to share my outstanding experience with Mr Alfred Goh. From our first meeting, he demonstrated a deep understanding of the market and offered invaluable insights tailored to my needs. Alfred was not only professional and knowledgeable but also genuinely caring and committed to go through the profile of the tenants. Throughout the process, Alfred was incredibly responsive, proactive, and thorough always available to answer my questions and alleviate any concerns. Alfred kept me informed at every stage, which gave me peace of mind and confidence. Even when faced with challenges, Alfred went above and beyond to negotiate effectively and ensure that everything went smoothly. Thanks to Alfred's expertise, the transaction has exceeded my expectations. I truly felt like a priority, and I’m so grateful for his dedication and hard work. If you're looking for a trustworthy, experienced, and personable agent, I wholeheartedly recommend Alfred Goh!" From : Mr Poh

2024-11-13

Dominic Poh

Alfred has been proactive in helping me in my search for the property. Even after the transaction, he is still helping me with any additional queries that I have.

2023-03-20

Tham Ch

Before purchasing any property, Alfred gave us a full overview and considerations on choosing a property. He then guided us through the entire purchase and we truly appreciate that.

2022-11-05

See Xuanhao

Wonderful service, Alfred helped us in every step of the house purchase process, he is incredibly patient and thoughtful during the whole service.

2022-11-03

Frank

Alfred is very dedicated salesperson and yet he not pushy. He is very patient in explaining all the details as we are 1st timer. Most import, the family is very comfortable with him.

2021-12-14

Neo Teck Guan

Mr Alfred Goh is the best agent we’ve ever engaged. Honest, straightforward, clear, going above and beyond his duty, committed, always ready to serve. You’ve got an asset with you - Do reward him well for his remunerations and recognitions!

2021-11-23

Grace

I would like to give Alfred the maximum rating of 5. Throughout the entire process he was always available to answer any questions we had and you could tell from his responses that he had a huge amount of experience in the real estate industry and is absolutely well versed with all procedures. This gave us a peace of mind as we could always trust in his expertise and did not need to stress out over anything. The entire selling process was seamless and we are grateful to have had him as our agent. Thank you Alfred!

2021-11-22

Steevalee

2021-06-01

Lynn

Alfred is a professional, experienced and dedicated agent who is able to provide very insightful and customised advice for client in different circumstances. Took us a few sightings before we found the right unit and it was a smooth transaction process. In addition, Alfred was able to make time to see through the unit handover(months after the transaction) , in comparison to the seller's era agent who was not present. My wife and I would like to thank him for his professional advice and dedication throughout this house hunting journey.

2020-11-10

Ted Koh

Alfred was the very first agent I called to market my property and I never looked back since. He is a cut above the rest in terms of professionalism and getting the job done. He is very warm and sincere and has a friendly disposition. He is a great listener and always follows up with practical and useful insights/advice. Alfred is meticulous in nature and never fails to go the extra mile to best match your needs. All of the above coupled with his kind and humble character has made dealing with Alfred a very pleasant experience. Will highly recommend Alfred to anyone and everyone.

2020-08-27

Mr Singh

2020-07-04

Lim Hai Ping

Frequently Asked Questions

Find answers to common questions about buying, selling, renting, financing, and navigating the property market.

WhatsApp Me

Your upfront budget may include the down payment, Buyer’s Stamp Duty (BSD), Additional Buyer’s Stamp Duty (ABSD), legal fees, valuation fees and renovation costs. The amount payable depends on the property type, purchase price, loan amount, citizenship and number of properties you own. CPF savings may be used for eligible purchases, subject to prevailing CPF rules and limits.

Let's Start with a Conversation

Alfred Goh

SENIOR MARKETING DIRECTOR

CEA Registration No. R059531H

+65 9748 7168

Let's Start with a Conversation

Alfred Goh

SENIOR MARKETING DIRECTOR

CEA Registration No. R059531H

+65 9748 7168

24Nov

WORK TOGETHER, WIN TOGETHER - Real estate may be an individual business, but growth does not have to happen alone.

Tue 24 Nov 2026, 20:00-22:00

ERA APAC CENTRE, ARDMORE ROOM

You don’t have to build your real estate career alone. With the right team, you can learn from one another, share experiences and create more opportunities to grow together. Join us at this Success Seminar to discover how teamwork can help you take your business further.

What you’ll take away:
✅ Stay motivated and keep moving
Learn alongside your teammates, tackle challenges together and build confidence through shared experiences.
✅ Step out of your comfort zone
Explore new sectors and prospecting methods through showflat sessions, social media videos and shared listings.
✅ Learn from each other
Learn from experienced teammates, exchange knowledge and get support with clients across different property sectors.

Learn directly from:
♦️ Eugene Khor – Division Director (DD)
An asset progression adviser and rising leader who understands the importance of making the right career moves.
♦️ Judy Bai – Marketing Director (MD)
A dedicated real estate professional specialising in the private property market, known for her client-first approach and commitment to continuous growth.
♦️ Amanda Rain Lui – Senior Marketing Manager (SMM)
A trusted adviser who believes that success in real estate is built on strong relationships, the right support and a genuine desire to help others achieve their goals.
♦️ Charmaine Ang – Assistant Marketing Manager (AMM)
A real estate consultant who believes in providing honest advice and consistent support to help clients navigate their property journeys with confidence.

Guiding Your Property Journey with Clarity and Confidence

About Alfred Goh

How I Can Help

Buying a Property

Selling a Property

Renting & Leasing

Upgrading & Investment

Moments That Matter

Recognition & Achievements

FEATURED TAGGER

TOP 20% ACHIEVERS

TOP 20% ACHIEVERS

PROJECT TAGGER AWARD

PROJECT TAGGER AWARD

PROJECT LEADERSHIP RECOGNITION AWARD

TOP 20% ACHIEVERS

TOP 400 ACHIEVERS

PROJECT LEADERSHIP RECOGNITION AWARD

PROJECT TAGGER AWARD

ASIA PACIFIC ELITE AWARD

SERVICE ELITE

Featured Projects

WYNWOOD GRAND

THOMSON RESERVE

THE SERRA RESIDENCES

LUCERNE GRAND

AMBERWOOD AT HOLLAND

BELGRAVIA ACE

About ERA

Insights for Smarter Decisions

Commentary on November 2026 BTO Exercise Outcome

ERA and Ngee Ann Polytechnic partner to nurture students through industry, innovation and real-world learning

3Q 2026 Landed Report: Landed Prices Rise 2.9% in 3Q 2026 Even as Transaction Volumes Eased

A Guide to Singapore’s New Launches in 1H 2027

3Q 2026 Rental Report: Private Residential Rents and Activity Pick Up Alongside Growing Housing Completions

Commentary on November 2026 BTO Sales Launch

Upcoming Events & Showcases

Property Investment Masterclass 2027

WORK TOGETHER, WIN TOGETHER - Real estate may be an individual business, but growth does not have to happen alone.

2027 Property Outlook: Finding Certainty in an Uncertain Market – 5 Reasons Lentor Signature Could Be Your Next Best Investment Choice

USP | Listing Presentation Masterclass: Guaranteed Framework for Success by AGDD Donny Lee

Why CCR, Why 999, Why Now? Discover the Value Opportunity at The River Opus

What Clients Say

Frequently Asked Questions

Let's Start with a Conversation

Alfred Goh

Let's Start with a Conversation

Alfred Goh

Recognition & Achievements

FEATURED TAGGER

TOP 20% ACHIEVERS

TOP 20% ACHIEVERS

PROJECT TAGGER AWARD

PROJECT TAGGER AWARD

PROJECT LEADERSHIP RECOGNITION AWARD

TOP 20% ACHIEVERS

TOP 400 ACHIEVERS

PROJECT LEADERSHIP RECOGNITION AWARD

PROJECT TAGGER AWARD

ASIA PACIFIC ELITE AWARD

SERVICE ELITE

About ERA

What Clients Say

Frequently Asked Questions

Upcoming Events & Showcases

Property Investment Masterclass 2027

WORK TOGETHER, WIN TOGETHER - Real estate may be an individual business, but growth does not have to happen alone.

2027 Property Outlook: Finding Certainty in an Uncertain Market – 5 Reasons Lentor Signature Could Be Your Next Best Investment Choice

USP | Listing Presentation Masterclass: Guaranteed Framework for Success by AGDD Donny Lee

Why CCR, Why 999, Why Now? Discover the Value Opportunity at The River Opus

Let's Start with a Conversation

Alfred Goh

Featured Projects

WYNWOOD GRAND

THOMSON RESERVE

THE SERRA RESIDENCES

LUCERNE GRAND

AMBERWOOD AT HOLLAND

BELGRAVIA ACE

Insights for Smarter Decisions